Collaborative Marketing Strategy to Create a Lasting Impact with Your Audience

Amplify Legacy is a marketing and project management agency focused on follower growth, brand building, and coordinated strategies to create a lasting impact on your target audience.

WHO WE ARE

Amplify Legacy was founded by marketing executive Zach Siegal-Eisman, a marketing leader and project strategist who has worked in socials since 2007, most recently as VP of Digital Marketing at Big Loud Rock Records and previously as VP of Marketing with Crowd Surf and Immediate Family, and before that, Digital Strategy/Artist Manager at Artist Network Management and 5 Music Inc. record label (The Orchard). He’s worked with more than 60 artists, record labels, comedians, and brands; has overseen and executed social strategy on unique content that has reached millions of fans and has successfully launched social media accounts, spearheaded global partnerships, and developed initiatives to grow followers, build audience engagement and add revenue for his clients.

Specializing in the music, comedy, and entertainment space, with particular expertise in catalog music and heritage artists, Amplify Legacy creates unique campaigns that are focused on detail-oriented optimization, partnerships, superb content strategy, and inventive collaboration; we generate and build upon moments, online and offline.

Amplify Legacy’s offerings include marketing strategy, creative services, social media, advertising, brand marketing, influencer marketing, platform partnerships, and talent collaborations.

WHAT WE DO

  • Strategy

    Brainstorming Sessions
    Creative Strategy
    Brand Development
    Strategic Insights
    Voice Development
    Social Listening
    Competitive Analysis
    Customer Insights
    Timeline Management
    Creator Consulting

  • Digital Marketing

    Channel and Community Management
    Content Calendar and Rollout Planning
    Digital Channel Optimizations
    Social Creative Direction/Curation/Execution
    Social Trends and Insights
    UGC Tracking
    In-Depth Analytics and Reporting

  • Campaign Management

    Leading Cross-Functional Teams
    Cross-Platform Campaign Creation and Execution
    Partnership Marketing
    Initiatives and Collaboration
    Email and SMS Marketing Strategy
    Release Budgeting
    Tour Promotion
    Editorial Pitching

  • Legacy Management

    Catalog Brokerage
    Maximizing Earning Potential
    Protecting the Narrative
    Milestone Tracking
    Digitally Archiving Historical Content
    Fueling Ongoing Success

  • Paid Media

    Data Management and Segmentation
    Facebook and Instagram Advertising
    Google and YouTube Advertising
    TikTok Advertising
    Spotify Advertising
    Influencer Campaigns
    Out-of-Home Advertising

  • Creative

    Creative Development
    Graphic Design
    Animation and Motion Graphics
    AR/VR Content Development
    Logo Design
    Product and Merchandise Design
    Web Design
    Interactive Creative
    Lyric Videos
    Photography
    Video Production

WHO WE WORK WITH

Below is a selection of current and past clients.

*Case studies provided upon request*

  • Allman Betts Band

  • Barry White

  • Big Loud Rock

  • BIZZY

  • Blame My Youth

  • BMG

  • Bryan Adams

  • BUSH

  • Butthole Surfers

  • Charlie Wilson

  • Chicago

  • Chuck Berry

  • Christone “Kingfish” Ingram

  • Dirty Heads

  • Duran Duran

  • Dusty Slay

  • Eric Clapton

  • Graham Nash

  • HARDY

  • Illenium

  • Iron Maiden

  • Irving Berlin

  • Jagwar Twin

  • James Brown

  • Jeff Dunham

  • Jodeci

  • Journey

  • Kel Mitchell

  • Letdown.

  • Levity Live

  • Liam St. John

  • Marvin Gaye

  • mercury

  • Michael Bolton

  • Classic Motown Records

  • NEFFEX

  • Neil Diamond

  • Netta

  • Nickelback

  • Nimesh Patel

  • New Politics

  • Patty Smyth

  • Rufus Wainwright

  • Songfluencer

  • Steve Miller Band

  • Sublime with Rome

  • The Gap Band

  • The Go-Go's

  • The Supremes

  • The Temptations

  • Universal Music Group

  • Warner Chappell Production Music

  • Whitney Cummings

  • Yam Haus

  • Zoe Ko

TESTIMONIALS

  • Zach's an absolute wizard when it comes to digital strategy and audience development. A man at the forefront of all developments in the digital realm!

    Ben Lifson, Nettwerk Music Group

  • I've worked with Zach on marketing and social strategy for a myriad of artists and can trust him to come up with great ideas while respecting artists' sensitivities and reservations. Striking the balance between innovation and authenticity for musicians and bands is a tough challenge, but Zach knows how to get it done.

    Judah Joseph, Universal Music Enterprises

  • Zach and his team came on to our project with palpable enthusiasm right out of the gate. They are highly organized and collaborative in a way that allows productive feedback and peace of mind that the job will be done well.

    Ashley Harris, Warner Music Group

  • Zach is passionate, creative, detail oriented, and a team player. His dedication to helping others is admirable! Consider him for your next project. He’s very knowledgeable in the social media marketing space!

    Sloane Friedman, Crowd Surf

  • ​​Working with Zach is great! He’s a very experienced leader with immense knowledge of social media strategy. He knows how to best service clients and was very professional and a pleasure to work with.

    Grant McGahey, Levity Live

  • Zach is genuinely one of the most upbeat, positive and all-around good guys I’ve met in my 10+ years working in the music industry. Working with him is a true pleasure!

    Leah Ducey, UMG Nashville

  • Zach is a forward-thinking marketing expert with a wealth of knowledge. He is a visionary, results-oriented, experienced, and an efficient team player.

    Wesley Coover, Borman Entertainment

  • Zach and his team’s kindness and professionalism are outstanding.

    Yvonne Burnley, Eddie Harris Estate

  • I had the pleasure of working with Zach on a Duran Duran campaign. As a manager, it was extremely valuable to have someone on the team that was not only exceptional at leading digital strategy and fan engagement on all platforms in an ever-evolving industry, but who also understood the balance necessary in keeping the artist and dedicated stakeholders motivated and happy.

    Sharon Cho, Artist Manager

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